Mercedes, Hyundai pull ads from 'The O'Reilly Factor'

Posted April 06, 2017

Nine months after Fox News chief executive Roger Ailes was forced to resign over sexual harassment allegations, one of the network's star presenters has become embroiled in a deepening scandal that has prompted numerous companies to pull advertising from his show.

"At this time, the ad buys of those clients have been re-expressed into other FNC programs", said Paul Rittenberg, executive vp of advertising sales, Fox News Channel, in a statement. The network did not elaborate. Drugmakers Sanofi and GlaxoSmithKline are also on the list as well as T Rowe Price, Constant Contact, Ainsworth, Untuckit, Credit Karma and the insurer Allstate.

In this combination photo, former Fox News contributor Wendy Walsh, left, appears at a news conference in the Woodland Hills section of Los Angeles on Monday, April 3, 2017, and Fox News personality Bill O'Reilly appears on the set of his show, "The O'Reilly Factor" on October 1, 2015 in NY.

A report in the New York Times states that O'Reilly and his employer spent $13 million on five women trying to convince them to stop pursuing litigation.

Hyundai, meanwhile, said that as a company it sought to partner with companies and programming that shared its values of inclusion and diversity: "We will continue to monitor and evaluate the situation as we plan future advertising decisions", it added in a statement. At least two advertisers, Ancestry.com and Coldwell Banker, responded to the backlash on Twitter by saying they were working to remove their advertisements from the show.

A spokesperson for Jenny Craig said that the organization "condemns any and all forms of sexual harassment", but declined to comment further.

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The exit of the former president of the network, Roger Ailes was as a result of a sexual harassment related scandal. "Fox News apparently doesn't get that basic concept".

Also Monday, psychologist Wendy Walsh, a radio and TV personality who once starred in a regular segment on O'Reilly's show, detailed a sexual harassment allegation of her own during a news conference in Los Angeles.

"Fox News is exquisitely adept at targeting and over-delivering to the portion of the audience that believes in Donald Trump, that loves Donald Trump, that doubts the doubters of Donald Trump", Klein said. In my more than 20 years at Fox News Channel, no one has ever filed a complaint about me with the Human Resources Department, even on the anonymous hotline.

The show produced over $178 million in ad revenue in 2015, said research firm Kantar Media.

O'Reilly says he's victimized by people who target him because he's successful and wealthy.

However, in this specific case, Bayer has suspended its ads, and said, "Bayer supports a safe, respectful and non-abusive environment for women and we have reached out to Fox to voice our concerns regarding this matter".