In an inspired piece of placement, Taylor dropped the video for "Look What You Made Me Do" Sunday night during MTV's Video Music Awards, a move that has helped Ms. The video has maintained its number one position on YouTube trends for over 24 hours and shows no signs of stopping. While the singer has recorded new music in between (remember her collab with Zayn Malik for "Fifty Shades Darker"?), fans have been eagerly awaiting her next album release, which comes out November 10.
On Spotify, listeners streamed Look What You Made Me Do more than 8 million times, setting a global record for the most first-day streams on the platform, the Associated Press reported.
So what makes "Look What You Made Me Do" so special? Adele previously held the record with 27.7 million views of her Hello video when it premiered on the site in October, 2015.
And despite the fact that Luis Fonsi and Daddy Yankee's "Despacito" remix with Justin Bieber was dubbed the song of the summer, that music video only racked up a "mere" 20 million views in 24 hours, which is nothing compared to Swift.
Swift, for her part, has also kept digital marketing for the new album to a minimum, scraping her social media channels of posts and promoting her new single through a small series of cryptic videos.
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The obvious beginning, When people started claiming that Taylor Swift is dead after she got exposed.
Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".
Within seven hours of the music video airing during the awards ceremony, it had notched up more than 10 million streams online. In 24 hours #LWYMMDvideo set a record with 43.2 million views.
"I've had a secret obsession with Taylor Swift since I was in sixth grade, and I just think her new stuff is fairly good".
The "Look What You Made Me Do" video acts that out symbolically, featuring a zombie Taylor Swift rising from out of the grave, then flashing to scenes of Swift in a bath of diamonds, as a queen, a motorcycle outlaw and more.